2010/09/09

The Buggles of the Social Media Revolution

The Buggles aired the first music video on MTV with a prophetic track that was titles and that sang, "Video Killed the Radio Star". As the new medium of combining video and images with music grew and changed the way listeners consumed music, it was clear that video would, at least for a time, kill the radio star. MTV's request shows would have requests for bands and premiers of songs that didn't and some that would never be heard on mainstream radio.


As we look now at the internet, and the revolution of social media and the digital age, we find new Buggles, constantly toppling and changing the way media and information is consumed, shared, created, and viewed.


Twitter tweets and Facebook status updates killed Myspace, Foursquare and Smart Phone apps threaten the life of Twitter and Facebook, until they embraced the unity of one another.


The newest smallest fastest phone or tweak or app or ... it moves faster. It grows faster. The revolts and conquests seem to rise exponentially. The parchment and ink is replaced by the pixel or even the MPEG.


Get the end user the information in faster, more concise, more controllable medium.


How can we foresee a future that changes so rapidly that we can't master the weapons of the new regime before it's walls are torn down and it's over thrown by the iPhone 6.2 army of world changing digital ideas.


The fast food culture of our generation and the generations to come will continue to push media and content into a smaller, faster, what I want when I want it variety that may or may not be the sparks that ignite the degradation of the pen, the book, and even the language itself. And, some say it's no laughing matter...LOL.


What will it take to compete in this fight. How can one expect to win or survive or even know what the next arena will be where the battle will take place?


I think these questions can lead us to a discussion that is necessary in the emerging world of media.


It seems to me the choice to join the Revolution is made easily for us as it's numbers increase at a rate that dwarfs the culture revolutions of the past...










1 comment:

  1. I like this post. Social media is really important at this day and age. This is how we communicate with everyone. I mean EVERYONE. This is no trend but a sure is a revolution. I'm glad were studying multimedia because this is how the future is going to roll and were in it. Keep working hard my friend and no matter the circumstance, let creativity and imagination keep you alive.

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